How QR codes can benefit local retailers
As the world continues its transition to a mainly digital environment, it's been difficult for print and traditional media formats to carve out their own niche. However, the channel may find some help in quick-response codes, which can bridge the seemingly disparate online and offline worlds.
The barcode devices allow smartphones users to scan any surface featuring a QR code, which then transfers them to a website or pulls up other information.
Recent data compiled by comScore show 30 percent of all searches are now conducted on mobile devices, while QR scanning traffic has nearly doubled since the first quarter of last year. When it comes to direct mail and local retailers, the marketing and sales potential is profound.
"The small business marketing community has been forced to take notice of the fact that mobile users are 3 times more likely to make a purchase than computer users," reports Empowered News.
Small retailers looking to market on a budget can now use mailing software to narrow down their prospects, then distribute QR-labeled materials to dramatically improve engagement with customers and potentially strike a sale.