Graph Expo 2011 hosted marketing professionals
Marketing professionals recently gathered in Chicago in order to get a glimpse of the latest printing technology.
The Graph Expo 2011 is the largest graphics conference and exhibition in the United States, giving those in the sector access to new and different printing strategies, including web-to-print. Many strategies will enable professionals to study the fast-changing trends in the field and were able implement tools to attract more clients.
"As today's printing business is more complex and competitive than ever, the strategic and tactical components of business, marketing, and production transition planning have become integral parts for the successful implementation and integration of a new technology into current operations," Printing Impressions reports.
One of the leaders of the event, Bill Lamparter - president of PrintCom Consulting Group - said topics covered at the expo were relevant to helping those in the print field stay afloat during the downturn in the economy.
According to many experts, sending out printed materials to the right audience is key. By only targeting those likely to purchase items, a business will likely increase revenue.