Employ a solid direct mail strategy with address validation
A direct mail campaign takes a team, a strategy and strong execution. But the most important part of the process is making sure contact information is correct with address validation. Accurate address data is the driving force that propels a successful campaign. If contact information is incorrect, either containing typos or being outdated, then the effort spent building the campaign is useless because it will never reach its intended target.
The Stamp of Approval blog recently commemorated their collaboration with the Daytona 500 this year, saying their limited-edition muscle car stamp set was a hit with stock car enthusiasts. The U.S. Postal Service was offering the stamp set at the Daytona 500, and fans stopped by its booth afterwards to purchase stamps and get a signed autograph from racing legend Richard Petty. The stamp set is still available, as well as other Muscle Car promotional products.
In a similar way that a race car needs a team to plan the race, work the mechanics and manage the statistics, direct mail campaigns require a marketing team to make them successful. Business.com points out that the perfect mailing campaign has a targeted and clean mailing list, a compelling design and a multichannel approach to keep customers engaged. Testing different options is always an option to better suit customers' needs. The more relevant and personal the mail, the more clients will be driven to respond or further interact with the brand. Planning and executing direct mail has a few different steps and marketers need a good handle on their approach, but if these fundamentals are there, they will have a solid race with their competition.