Direct mail personalization that works in a recovering economy
Businesses may have the best luck using direct mail personalized to the recipient, according to PR Web. Although some companies may eliminate direct mail campaigns to save money, experts agree that it is an important marketing tool that still brings returns in a recovering economy - the strategies may just need to be tweaked.
Personalizing a direct mail campaign creates an immediate "relationship" between the mail recipient and the business, often prompting individuals to review the mail and even become a customer. According to the press release, there are several types of direct mail personalization companies can explore.
- Attach a note or handwritten message to the mail. Companies should be advised that although a handwriting-style address font looks nice, there may be an additional charge if postal equipment cannot automatically read the font.
- Include a sample or tasteful joke. Customers who receive multiple direct mailings every day or week are more likely to remember one that includes something extra that makes them smile.
Recipients may also be more attracted to personalized web-to-print direct marketing that features eye-catching materials totally unique to the individual business and services.