Coupon books, newspapers are places marketers can display their discounts
Smart businesses can use coupons in a number of ways to attract local and nationwide customers. Not only can coupons bring in more customers, they are also a way for more people to learn about a company. The website Business 2 Community recently outlined a few ways businesses can distribute their coupons.
Including coupons in a newspaper is one way marketers can put up their offers against those of other companies. The website also said small businesses should expect to pay 20 percent to 30 percent less than the prices advertised on a newspaper rate card.
Another place marketers can put their coupons is in mailer packs, which are books of coupons distributed to local residents, often via direct mail. In these packs, coupons will normally be black and white, although businesses can pay more to have their coupon in color. They can also be made double sided, which will help them stand out more.
While coupons and other offers can help businesses add to their customer base, to maximize the value of coupons and other direct mail offers, companies can utilize web-to-print software. This can enable easy personalization and allow for efficient production of eye-catching material.