Considerations for offset or digital for web-to-print solutions
All businesses have a bottom line and are always looking for ways to cut costs and improve efficiency. In the printing industry, profit margins are equally important. The overwhelming trend is digitizing the printing process. Web-to-print software opens up a world of possibilities for companies aimed at streamlining production and limiting the manpower necessary to complete essential tasks.
Businesses have options when it comes to web-to-print solutions and ​not all providers are the same. Developments in printing technology have raised the bar for cost-effectiveness, leading many to question which method is best. Investigating the differences between offset web-to-print and the digital route can give businesses the ammunition they need to make a clearer decision.
Considering the pros and cons of offset printing
In a recent article, WhatTheyThink's Andy Tribute told ProPrint about the potential profitability of offset printing. Its ganging process provides a model for increased revenue for larger volumes. However, the technology has significant limits, such as not being able to handle variable data or effectively run lengths fewer than 100 copies.
Tribute suggested that offset printing can be coupled with digital pre- and post-press workflows, resulting in cost advantages. He advocates using existing machinery to maximize profits. Although they won't have to invest in new equipment, businesses must manage integrating new technology into their traditional printing systems.
Digital web-to-print offers efficiency
On the other hand, digital appears to be the way of the future for many businesses. Like offset, computerized printing technologies offer price reduction that is attractive for many consumers. PrintWeek stated companies that utilize digital web-to-print technologies find it more convenient to customize and order print materials. Furthermore, it reduces administrative processes. From ordering to having instant access to invoices, the workflow is swift.
Rodd Winscott, president of Newsweb's printing division, told News & Tech that the Chicago printer can produce a newspaper using digital web-to-print technology in 45 minutes or less. That is half the time it takes the offset printer to complete the same task. Winscott elaborated on the savings provided by digital printing, explaining he doesn't need plating and the main expense is ink. In fact, because the ink is water-based, it lessens the environmental impact of the printing process.
It appears offset printing equipment cannot stand on its own. Newer technology must be integrated to make it profitable in the world of web-to-print software. Businesses must always consider volume and speed requirements for their printing needs.