Combine direct mail with low-cost marketing plans
Entrepreneur recently ran an article identifying some top low-cost business marketing ideas, which include networking and meeting people on a regular basis, offering promotions through local employers and fellow merchants, and supporting fundraisers by offering discounts or product donations.
“These strategies don’t take up much time. They cost little. But they generate business,” the article said. “Even though there is some cost in products or services given away, the risk is small because people actually have to show up and buy something to achieve the savings.”
Another strategic way of introducing your product or business to new customers is through a well-planned direct mail campaign. By offering an initial discount or using direct mail as a way to announce an upcoming special, the success you garner could far outweigh the initial cost of a direct mail campaign. Combining direct mail with inexpensive face-to-face networking may greatly affect your success with only little added cost.
Using web-to-print software could decrease overall production costs and increase the chance of growing your customer base, as people may be more attracted to high-quality direct mail materials.