Collect and use accurate contact information with address verification
Customers change their contact information at a rapidly increasing rate, meaning marketers need to keep up-to-date and accurate systems to remain in contact with them. Furthering relationships with clients is an important part of growing a business successfully, and continued interaction is possible with address verification. Knowing where and how to contact people is essential in today's marketing and customer retention realms, so it's beneficial in the short- and long-term for companies to have correct and useful contact information.
The U.S. Postal Service encouraged senders to have the most accurate contact information for intended mail recipients for half a century. The Stamp of Approval blog announced the anniversary celebration of the Zone Improvement Plan, or ZIP code enforcement, saying that the iconic Mr. ZIP cartoon was essential to implementing the ZIP code plan in the United States. Advertising the excitement over Americans having five digits to memorize for their home addresses began in 1962, and Mr. ZIP started appearing on stamps to promote ZIP codes in 1964. The effort to further establish a consistent and universal address system was successful and has become an even more important part of contacting people to this day.
Therefore, companies should be aware of how collecting, organizing and verifying customer contact information can directly benefit their future growth. The Marketing Zone points out that contacting people via mail is extremely cost-effective and a personal manner of communication. But it can only be successful with address verification software. Not only does updated information help businesses keep track of the consumer base in contact with the brand, but it helps marketers spend more time and effort on direct mail creation instead of correcting any problems a poor system may have caused.