Businesses can improve direct mailings with QR codes
Many marketers are finding success using direct mail marketing to reach out to their customers. One way they can improve upon these promotional pieces is by including a QR code, which is a code on a piece of mail that can be scanned by a smartphone to direct a customer to a wide range of supplementary online content, reported Business 2 Community.
Businesses using QR codes need to be sure they are placed on mail pieces relevant to the content a customer will be directed to when they are scanned. The website said a landing point needs to be optimized for mobile phones, ensuring that the customer can access the page successfully and navigate it easily.
QR codes also allow marketers to perform actionable real-time analytics, which help them to measure things like how many visitors the QR codes are bringing in, which mobile devices created the most traffic and which codes were most successful, the website said.
While these codes allow marketers to help customers learn more about the business, the direct mail material needs to be able to catch the eye of potential customers. By using web-to-print software, businesses can create visually strong promotional content that also incorporates QR codes.