An integrated marketing strategy can help businesses with lead generation
When creating a lead generation strategy, many businesses are looking to create an integrated marketing campaign that involves sending direct mail pieces while also leveraging social media and various other channels, reported BtoB Magazine.
Social media tracking, closed-loop return on investment reporting, lead scoring and grading and search engine optimization keyword reporting are all potential methods businesses can use to generate leads. By combining these practices with traditional marketing tactics, businesses can identify a huge number of potential sales opportunities, said the magazine. Web-to-print services allow businesses to create effective direct mail pieces that can tie in with digital initiatives, and make it easy to effectively reach out to prospective customers thanks to fill-in-the blank personalization features.
"By creating a marketing environment that incorporates all channels - from web and social to direct mail, and call centers and everything in between - lead-gen efforts perform better because marketers can tie every aspect of a campaign back to a single overarching strategy," Paige O'Neill, vice president of marketing at Aprimo, told the magazine.
Social media also plays a role in lead generation, which is why LinkedIn is a great tool businesses can use to find and reach out to customers. A recent article from the Globe and Mail shared some tips for using LinkedIn to bring in new business, which included having a professional photo on a profile, as well as getting recommendations from past and current customers.