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4 ways to improve customer experience with direct mail

With companies dedicated to providing the best possible experience for their client base, direct marketing tactics - especially direct mail - are on the forefront of everyone's minds. Mail is a personal experience for consumers and serves as a direct mode of communication between companies and their intended audience. Utilizing personal channels, intimate interaction and address verification will help companies get ahead in today's market.

There are many ways for direct mail to be a profitable medium, but only a few will allow for the highest return on investment. Plan strategically and take advantage of address verification software to ensure efforts aren't for naught; in other words, make sure intended recipients receive the well-crafted mail material. Here are a few ideas for maximized customer experiences with direct mail:

Accurate timing: Along with verifying customer contact information, it's important to have accurate mailing timing, says Business 2 Community. Keep in contact with the Postal Service and track response times to see how the delivery is going.

Be personal: The Houston Chronicle points out that customers like to feel valued with the companies they purchase from. Create individually relevant content and address the recipient by name in each of the pieces.

Mind manners: Be grateful by saying "thank you" and maintain politeness with "please" or "dear" in letters. It may also be a good idea to send follow-up mail or an appreciative letter every time a purchase is made or call to action conducted.

Integrate: Try to work with other marketing mediums, such as email or social media. Marketers could include QR codes or encourage people to search for the company name on a social networking platform for further interaction.