3 ways to market with printed materials
With recent statistics championing the success of direct mail, businesses may be left wondering how they can achieve a similar outcome using web-to-print solutions and materials. Gone are the days when direct mail was only a postcard; instead, marketers are getting a bit more creative with their outgoing mail and increasing sales as a result:
A sharp, comprehensive press kit: This type of marketing is best used when sending a collection of print materials through mail to members of the media and even strong prospective customers. A press kit may include customer testimonials, lists of accolades, catalogs or product listings, a letter from the business owner and any interesting stories that may appeal to the recipient.
Printed advertisements: According to an article in The Arizona Republic, studies have shown that most online shoppers do so with the help of a printed advertisement in their hands, which they likely received via direct mail strategies. By including information like website address, email contact information and even social media usernames, a business can break the barrier of online marketing and complement it with more traditional avenues.
Printed newsletters: Although mailed newsletters aren't necessarily a new tactic, ways of using them in marketing campaigns may be. Consider going outside the realm of traditional newsletters by doing more than providing a collection of articles; instead, use newsletters as a tool to draw recipients to the website and fill its pages with strategized sales content.