USPS says possible post office closures won't affect direct mail volume
Despite the fact that the United States Postal Service is looking into closing more than 3,600 offices around the nation, many experts in the direct marketing field contend that the volume of printed materials being sent out will not be affected.
In a statement, postmaster general Patrick Donahoe said that while people continue to rely on mail, having so many brick-and-mortar locations was unnecessary, and the agency could save money by having smaller locations. The USPS is hoping to combat $8.3 billion in losses without negatively affecting entrepreneurs marketing strategies.
"The service standard might change because of the loss of postal offices and so some mailings might take a day longer to get there," he added. "But as long as they let our members know we don’t see that having an effect on volumes – - and hopefully it will also save the Post Office some money and get them out of their financial straits."
Professionals in the print field will soon have the opportunity to come together for an event in Las Vegas and discuss the future of the channel. PODi announced that it would be hosting the 2012 AppForum from January 23-25 at the Tropicana Hotel in Sin City, where they may discuss address validation software.