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New USPS program to streamline direct mail marketing process
As many marketing professionals turn to mailing software to save money and streamline their direct mail marketing efforts, the U.S. Postal Service has also been moving to bolster the attractiveness of the promotional channel.
This week, the agency announced the launch of Every Door Direct Mail. As another effort aimed at boosting direct mail use, the program uses delivery route information to reach targets in certain geographic areas, allowing marketers to bypass the task of purchasing mailing lists directly from the Postal Service.
"Every Door Direct Mail is ideal for restaurants, doctors' offices, hair salons - or any kind of local business that is not currently using the mail," said Paul Vogel, president and chief marketing/sales officer, in a statement.
"Direct mail has long been a proven advertising tool of choice of successful large businesses and Fortune 500 companies to promote products and drive sales," added Vogel. "Now it's easier and less expensive for small businesses to grow using direct mail."
On a related note, the Creative Group reported this week that marketing executives in the U.S. are looking to add staff this quarter, with a strong focus on hiring print design, web-to-print and production professionals, suggesting print mail marketing efforts may increase in coming months.
