November 19 2013
Frequency is paramount in effective mailing campaigns
There is little consensus in contemporary advertising. Questions abound pertaining to which mediums to include in campaigns, what the promotional message should be and - perhaps the topic most squabbled about - how often should a company reach out to existing and prospective customers. (Read more)
November 18 2013
USPS invests in part-time employees
Postmaster General Patrick Donahoe has announced the United States Postal Service is currently expecting to shed a significant portion of its workforce without layoffs by 2017. (Read more)
November 18 2013
Direct mail beneficial to advertisers
An effective advertising campaign will erect strategies around a variety of interwoven communication channels. (Read more)
November 15 2013
USPS teams with major online marketplace
Amazon recently announced the forging of a partnership with the United States Postal Service to extend package delivery to Sundays. (Read more)
November 14 2013
Postal Reform Act hits a snag
The Senate Postal Reform Act - or PRA - recently hit yet another snag when discussion of the bill was postponed during a Homeland Security & Governmental Affairs Committee meeting. (Read more)
November 14 2013
How to successfully implement web-to-print
As marketing continues to evolve into a more targeted practice, large, generic print orders have become somewhat of a thing of the past. (Read more)
November 11 2013
Canada Post establishes partnerships to improve experience
In a continuing effort to broaden their services, Canada Post has announced two new partnerships aimed at diversifying the agency's digital presence and providing a better overall customer experience. (Read more)
November 08 2013
USPS announces possible 2014 promotions
In a concerted effort by the United States Postal Service to continue to push direct mail as the most prominent medium for advertisers and large-volume postal users, the agency recently published their proposed promotions for 2014. (Read more)
November 07 2013
Web-to-print can help calculate profitability
The demands of accurately calculating how profitable a company is on various micro scales, like profitability by job, have become exceedingly complex. In a contemporary printing office, with potentially hundreds of individual jobs coming in daily, manually calculating profits could be near impossible. (Read more)