December 13 2013
Shoppers under 30 want social responsibility
It is not unusual for advertisers to develop new marketing strategies, but more often than not, their aim is to highlight the promotions and deals their respective organization is currently offering. (Read more)
December 12 2013
How to stay ahead with direct mail
The evolution of marketing over the last few decades has sent the once simple industry into the throes of complicated multichannel strategies. (Read more)
December 12 2013
How to market during tax season
The holiday season is well underway and for the marketers hoping to capitalize on the late year generosity, most have likely already discussed, designed and implemented their advertising strategy. (Read more)
December 10 2013
Canada Post releases shipping suggestion dates
Last holiday season, Canada Post was nearly overwhelmed with the mass amounts of mailings it had to deal with. (Read more)
December 09 2013
Catalogs: The king of direct mail
It's 2013 and catalogs, the preferred advertising medium of the 19th century, continues to prove a profitable endeavor. (Read more)
December 03 2013
USPS Delays Full-Service
You have probably heard of the ruling on Full Service regulations on November 21st by the Postal Regulatory Commission (PRC). (Read more)
November 22 2013
USPS announces another partnership, this time with Staples
Earlier this month, the United States Postal Service announced it would be teaming up with online giant Amazon to provide a Sunday delivery option for customers in select regions of the United States. (Read more)
November 21 2013
Customers shift focus to shipping costs
In 2013, shoppers in the United States spent approximately $240 billion in online purchases, according to Invesp, a website conversion company. (Read more)
November 20 2013
Direct mail: Capitalizing on the unique medium
There are advantages to any mail medium. Some are quick, some are cheap, but with direct mail, the most unique benefit is its tangibility. (Read more)