January 06 2014
How direct mail can help generate new leads
If the point of marketing is to drive sales, and the goal of individual advertising techniques is to generate leads, then why isn't every company including direct mail in its overall strategy? (Read more)
January 03 2014
Canada Post rolls out a five-point plan to ensure sustainability and efficiency
Earlier this month, Canada Post announced a series of five initiatives that the agency will implement over the next six years to help improve sustainability. (Read more)
December 27 2013
Creating the perfect direct mail piece for seniors
These days, marketers are often fixated on the burgeoning millennial demographic, struggling to capture the ever popular 35-and-under crowd. (Read more)
December 27 2013
Why charitable organizations should be investing in direct mail
The term "direct mail" is generally synonymous with business marketers leading promotions for their various products and services. (Read more)
December 20 2013
USPS offers more Sunday deliveries in select locations
It's official, the United States Postal Service is busy. (Read more)
December 20 2013
USPS logs its busiest day of the year
This past week has been one of the busiest the United States Postal Service has had since its inception. (Read more)
December 16 2013
Why print MIS is the right choice for you
Despite recent increases in online advertising, direct mail still accounts for a sizable majority of the marketing industry. (Read more)
December 16 2013
2014 tech trends that bode well for direct mail marketers
In 1997, the United States Census Bureau confirms, only 18 percent of households had access to the Internet, and at the time "logging on" meant sitting at home in front of a desktop with a now unfathomably slow dial​-up connection. (Read more)
December 16 2013
Capitalize on the benefits of direct mail by crafting the perfect mail piece
In recent years, some marketers have made a push to move advertising efforts online. (Read more)