January 30 2014
Use direct mail to solidify new sales
Direct marketing is one of the ways companies can improve customer engagement and reach potential leads, but it is also a powerful mechanism that can directly impact sales. (Read more)
January 27 2014
Address validation software can ease stamp price increases
Direct mail has always been an effective way to reach potential leads and longtime customers. (Read more)
January 20 2014
How direct mail can help customers shop digitally in 2014
The future of direct mail is digital. (Read more)
January 17 2014
USPS using Customer Advisory Councils to gain valuable input and make changes
The U.S. Postal Service is consistently striving to improve its operations, which is why the agency is now asking all Cape Girardeau, Mo. residents to take part in a local advisory council. (Read more)
January 15 2014
Why Print MIS is helping to keep print shops efficient and effective
The prominence technology has achieved in the workplace is continually redefining the term "best practices." (Read more)
January 13 2014
How B2B marketers can use direct mail to generate leads
In 2013, business-to-business marketers aimed to achieve high sales goals and generating new leads. (Read more)
January 13 2014
What mistakes are dragging down your direct mail campaign?
Marketing is never a sure thing. (Read more)
January 08 2014
Web to print proving to be a major driver in the digital industry
Similar to most modern industries, technological developments in the printing market have changed the way stores do business. (Read more)
January 06 2014
What 2014 holds for direct mail
Businesses have been reaping the benefits of direct mail for decades, but the increase of technology into the marketplace has changed the way advertisers include the strategy in campaigns. (Read more)