October 27 2015
The missing step to building a solid customer database
A large part of direct marketing efforts is having the correct information to contact customers. (Read more)
October 22 2015
Moving from one-dimensional to multichannel communication strategy
In order to stay viable, advertisers must learn to pair with strategies to ensure maximum exposure and insight. (Read more)
October 20 2015
Poor data raises marketing costs
To ensure direct mail campaigns are as successful, you need to work with the best available data (Read more)
October 15 2015
Direct mail gives real estate agents a real boost this selling season
Direct mail gives realtors better opportunities to stay top of mind with potential buyers and sellers. (Read more)
October 13 2015
Online marketing does not deliver the results of direct mail
Some digital channels are less expensive, but they do not always deliver the same return on investment as direct mail, according to Digital Journal. (Read more)
October 08 2015
Top performing direct mail pieces
If the point of marketing is to drive sales, and the goal of individual advertising techniques is to generate leads, then why isn't every company including direct mail in its overall strategy? (Read more)
October 07 2015
Easy ways to create an effective direct mail
When your business is sending direct mail, it's making an investment. (Read more)
June 01 2015
Marketing should be about the customer
Personalized marketing resonates better with customers. (Read more)
May 29 2015
Predictive analytics making strides
Direct marketers may look towards predictive analytics to increase efficiency. (Read more)