October 28 2014
Direct mail is crucial for year-end fundraising
Many nonprofit organizations earn the majority of their fundraising revenue during the last two months of the year, which means they need to create compelling appeals for their constituents. (Read more)
October 28 2014
How customer journeys influence business operations
There's been a quiet revolution in the world of marketing, and it's getting louder. The concept is the customer journey. (Read more)
October 28 2014
How to create more impactful direct mail
Direct mail is still used by retailers, nonprofits and business-to-business firms alike. (Read more)
October 28 2014
Incorporate direct mail into your holiday marketing campaigns
While direct mail is sometimes seen as archaic compared to newer forms of marketing, it's still a vibrant, useful tactic that commands attention. (Read more)
October 28 2014
Canada Post, retailers gear up for the holiday shopping season
Many companies in Canada are predicting consumers will shift gears this holiday season and embrace online shopping with greater vigor. (Read more)
October 21 2014
How two companies used augmented reality for more engaging direct mail marketing
Direct mail is sometimes in need of a makeover. Augmented reality is a solution. (Read more)
October 21 2014
Mailing software helps companies battle undeliverable mail costs
Direct mail campaigns often expose many companies to excessive overhead costs due to the fact that there are more undeliverable mail items than there should be. (Read more)
October 20 2014
USPS releases Limited Edition Batman Forever Stamp
Companies interested in using direct mail for distributing information and promotions can now celebrate their love for an American cultural icon: Batman. (Read more)
October 16 2014
The power of workflow automation
How can a business effectively reduce human errors? (Read more)