August 09 2016
Poor data raises marketing costs
Direct mail marketers need to put data protocols in place to ensure contact information isn't decaying over time. (Read more)
April 13 2016
SmartSoft To Show PressWise MIS Upgrades At Dscoop
SmartSoft will be demonstrating the latest enhancements to PressWise, the all-in-one Print MIS and Workflow Automation solution, at this week’s Dscoop show in San Antonio, Texas. The HP-sponsored event for print service providers runs from April 14th to 16th, with keynote speakers including the Apple co-founder Steve Wozniak, Shark Tank’s Kevin O’Leary and former NFL Head Coach Herm Edwards. PressWise by SmartSoft will be situated in Booth 225. (Read more)
April 13 2016
Latest PressWise MIS Upgrades To Be Shown At Dscoop
SmartSoft will be demonstrating the latest enhancements to PressWise, the all-in-one Print MIS and Workflow Automation solution, at this week’s Dscoop show in San Antonio, Texas. (Read more)
January 05 2016
How much is incorrect data costing you?
40 million people change their address, along with 2.1 million businesses. The charge for sending something to the wrong location can be between $12.50 and $68. (Read more)
January 01 2016
Using direct mail to drive online purchases
It takes more than one method to draw in customers. (Read more)
December 31 2015
Say good-bye to generic marketing
Micro-targeting purpose is to develop marketing messages that is highly relevant to unique groups of customers. (Read more)
December 29 2015
Did your direct mail reach the intended audience?
When companies utilize personalized, well-designed mail campaigns, the open rate may be as high as 90 percent. (Read more)
December 24 2015
Direct mail most effective in generating B2B leads
MarketingProfs found that outbound advertising, including direct mail, was responsible for generating nearly 40 percent of new B2B leads. (Read more)