May 17 2012
An integrated marketing strategy can help businesses with lead generation
When creating a lead generation strategy, many businesses are looking to create an integrated marketing campaign that involves sending direct mail pieces while also leveraging social media and various other channels, reported BtoB Magazine. (Read more)
May 10 2012
Create a stellar newsletter to gain more customers
A newsletter can tell a lot about a business. If images jump off the page and grab the attention of readers, they may be more apt to do business with a company. (Read more)
May 09 2012
Printed envelopes found to be appealing
According to a recent study conducted by Nielsen, more than 84 percent of recipients of advertisements in printed envelopes opened the envelopes and read the content, demonstrating the effectiveness of this type of marketing outreach. (Read more)
May 04 2012
Marketers can capitalize during Cinco de Mayo, other holidays
Cinco de Mayo gives marketers a chance to showcase their creativity in their direct mail and other marketing campaigns. To help marketers with their ideas, Charles Gaudet, founder of PredictableProfits.com, shared some pointers. (Read more)
April 30 2012
Publishing company using new and traditional technology
John Pritchard, owner of publishing company Eternal Ways, is embracing new technology and adding it to its business infrastructure, but also refuses to part with traditional promotional material such as print marketing. (Read more)
April 24 2012
Report: Web-to-print solutions to hit all time highs in upcoming years
According to a recent report by Global Industry Analysts, the global market for web-to-print software is expected to reach nearly $900 million by 2017. (Read more)
April 17 2012
Web-to-print enables marketing company to offer great deals
A New York-based print shop and marketing firm is working to give its client base, including local models, high quality headshots, flyers, banners, booklets and other custom printing products for a low price. (Read more)
April 16 2012
Realtor utilizing direct mail marketing to expand customer base
A real estate agent from Pennsylvania is taking advantage of direct mail marketing to become one of the highest ranking agents in the state. (Read more)
April 12 2012
Many federal decision makers still prefer print media
The findings of the fourth annual Federal Media and Marketing Study show 35 percent of federal decision makers read trade publications in print, demonstrating the print media and marketing industry in not dead. (Read more)