February 26 2014
What print shops can expect throughout the year
Although dealing exclusively with physical materials, contemporary print shops are increasingly relying on digital innovations, like print management information systems, to help manage and organize complex workflows. (Read more)
January 08 2014
Web to print proving to be a major driver in the digital industry
Similar to most modern industries, technological developments in the printing market have changed the way stores do business. (Read more)
December 16 2013
Why print MIS is the right choice for you
Despite recent increases in online advertising, direct mail still accounts for a sizable majority of the marketing industry. (Read more)
November 14 2013
How to successfully implement web-to-print
As marketing continues to evolve into a more targeted practice, large, generic print orders have become somewhat of a thing of the past. (Read more)
November 07 2013
Web-to-print can help calculate profitability
The demands of accurately calculating how profitable a company is on various micro scales, like profitability by job, have become exceedingly complex. In a contemporary printing office, with potentially hundreds of individual jobs coming in daily, manually calculating profits could be near impossible. (Read more)
November 01 2013
Advertisers missing the mark
Modern marketers often disagree about what advertising medium is the most effective in terms of customer returns. In doing this, however, companies are failing to address other important components of marketing strategy, namely: consistency, frequency and variety. (Read more)
October 23 2013
Staying competitive means being smart
In order to stay competitive, companies need to not only have a multichannel marketing strategy in place, but also make sure every advertising avenue is traversed intelligently. (Read more)
October 21 2013
Nonprofits can benefit from web-to-print
For nonprofits, the difference between being in the black and being in the red can often be as simple as the management of indirect costs. (Read more)
September 27 2013
Will businesses migrate from QR codes to invisible linking with Web-to-print?
Digital technology is fueling the growth of marketing in a number of innovative ways. (Read more)