August 08 2011
Web-to-print technology has growing impact on direct mail sector
According to recent studies, the percentage of marketing professionals taking advantage of web-to-print technology during the next few years will continue to expand. (Read more)
August 05 2011
Web-to-print technology is a fast growing trend
One of the fastest growing trends in marketing these days is web-to-print technology, allowing businesses to take files from the internet and then use them as printed materials. (Read more)
July 29 2011
Leveraging technology is key to a successful marketing campaign
According to many marketing experts, businesses need to take advantage of digital technology components when rolling out an advertising campaign in addition to direct mail initiatives. (Read more)
July 14 2011
Print marketing campaigns are here to stay
According to one industry group, print marketing campaigns are not only an effective way to attract new customers, they're also environmentally friendly. (Read more)
June 20 2011
Incite direct mail recipients to act
With the U.S. Postal Service's new "Every Door Direct Mail" program, direct mail senders will be allowed to address mailings simply as "Postal Customer," "Residential Customer" or "PO Boxholder." (Read more)
June 20 2011
Direct mail: Headlines should grab attention
Using address validation and mailing software, marketers can more efficiently leverage their direct mail marketing strategies. (Read more)
June 13 2011
Ubiquitous flow of data points to need for original marketing content
A survey released this week by the Local Search Association found search engines have become the second-most utilized method for researching local businesses. (Read more)
June 13 2011
Local Search Study Points Out Value of Integrated Marketing Strategies
Despite the significant growth of social media, search engines and other channels, new research has found Yellow Pages - both print and internet - to be the most commonly used sources for finding local businesses. (Read more)
June 10 2011
Survey suggests print/digital not direct content alternatives
Direct marketers work in a constantly evolving market, wherein the need to adopt to consumer demands is paramount. (Read more)