April 11 2012
QR codes help businesses learn about consumers
One of the most important aspects of a direct marketing campaign is to build relationships with customer bases, which can be achieved with the help of a mobile barcode scanning platform. (Read more)
April 10 2012
Direct mail works around the delete without reading phenomenon
Many companies believe email marketing and other forms of technology have taken over from direct mail, but a recent article for Business Insider said the medium to use depends on the marketer's message. (Read more)
April 05 2012
USPS recognizes company for its use of direct mail
The U.S. Postal Service recently gave the 2012 Deliver magazine Marketing Achievement in Innovation and Leadership award to Sibley Smart Copy, for its use of direct mail to promote iStudio Salons, a chain of salons in Florida. (Read more)
March 28 2012
Leaflets and brochures can improve direct mail campaigns
Aiding companies in their direct mail campaigns, marketing expert Russell Parsons recently provided some tips on how to use leaflets in business-to-business direct mail. (Read more)
March 26 2012
Datatech shows off new technology for its Presswise product
At the recent Dscoop 7 conference held in Washington, D.C., Datatech Smartsoft showcased the latest innovations the company has added to PressWise, its web-to-print and print workflow software. (Read more)
March 21 2012
Many marketers want to expand from email marketing
According to a recent survey conducted by BtoB magazine and Bizo, 59 percent of marketers view email marketing as their most effective channel, while 88 percent said they are using email to promote their business over the internet. (Read more)
February 28 2012
Webinar highlights web-to-print
Business professionals are constantly looking for ways to increase sales and expand the number of customers using their goods or services. A tool that many have found useful is web-to-print. (Read more)
February 16 2012
Social 'scraping' can augment direct mail offers
While many marketing professionals have supplemented their address verification software with other digital marketing tools such as Facebook, Twitter and blogs, many businesses are still struggling to marry the two channels. (Read more)
January 31 2012
Event will discuss publishing industry's future
The head of a printing industry event recently announced the keynote speaker for this year's gathering in Florida. (Read more)