August 15 2013
Direct mail integral to customer retention
Companies should reconsider how much they are spending to attract new customers, use all available metrics to understand what their existing customers prefer and personalize mailers in a way that allows consumers to remember what the company has already provided them. (Read more)
August 15 2013
Illegal addresses hinder Canada Post deliveries
Recent revisions to delivery routes for addresses categorized as illegal by Canadian officials emphasize the need for address validation software. (Read more)
August 13 2013
Improved response rates build return on investment
Effective direct mail campaigns first require address verification, but should also employ sound marketing tactics that will help increase return on investment. (Read more)
August 08 2013
Postal Reform Act proposals highlight need for address verification
The most recent considerations to the Postal Reform Act emphasize the need for address verification for businesses utilizing USPS services. (Read more)
August 06 2013
How direct mail marketers should take advantage of back-to-school season
Address validation is crucial for any direct mail project to make sure recipients get the appropriate mailers, but what back-to-school marketing demonstrates is the importance of targeting the specific needs of unique audiences. (Read more)
August 05 2013
How to handle direct mail postcards
Creating a postcard as part of a marketing campaign necessitates maintaining a balance between using white space and overloading the medium, as well as integrating clever and concise content that highlights the offer. (Read more)
August 05 2013
How the credit industry improved direct mail response rates
In addition to address verification, companies planning to implement a large scale mailing campaign should include incentives for recipients to respond to the pieces. (Read more)
August 05 2013
Why pre-testing, address verification benefit direct mail marketers
In the direct mail industry, the benefits of pre-testing and address verification are especially important considering the costs of an ineffective or poorly developed marketing campaign. (Read more)
July 30 2013
USPS warns of address verification scams
When people move, an essential step of the process is conducting an address verification with the United States Postal Service. (Read more)