October 11 2013
Price-conscious customers respond to direct mail
Still reeling from the effects of the 2008 financial crisis, some families still find themselves in financial dire straights. (Read more)
September 30 2013
How direct mail helps consumers fall in love with brands
Building relationships with consumers has frequently been compared to fostering a budding love between two people. (Read more)
September 24 2013
Why address validation is key to testing direct mail effectiveness
With direct mail, there is a prominent need to measure the effectiveness of a marketing campaign. (Read more)
September 09 2013
Canada Post looks to e-commerce for improved profits
The Globe and Mail reported Canada Post is shifting its focus on individuals who shop primarily online. (Read more)
September 05 2013
Getting an emotional response with direct mail
Direct marketing professionals have long sought the secret to return on investment regardless of the channel they use to target consumers. (Read more)
August 28 2013
How to use analytics, address validation to improve direct mail
The amount of data organizations have at their fingertips because of analytics software enables CIOs and CMOs to measure the ways customers engage with their brand and products. (Read more)
August 27 2013
Print MIS, mailing software help marketers improve efficiency
Companies are investing in both software and printing technology to help reduce costs and create a more efficient system overall. (Read more)
August 26 2013
Mailing software can help businesses handle postage rate increases
Increased payments made toward bulk mailing campaigns means businesses should invest in address verification software, as errors can be costly to organizations looking to strategically target their messages to specific customers. (Read more)
August 18 2013
How direct mail can help suffering CPG brands
Businesses looking to regain their foothold in the market and improve visibility of their brand for the buying public should rethink the importance of direct mail as a tool to reward their most loyal customers. (Read more)