December 16 2013
Capitalize on the benefits of direct mail by crafting the perfect mail piece
In recent years, some marketers have made a push to move advertising efforts online. (Read more)
December 12 2013
How to market during tax season
The holiday season is well underway and for the marketers hoping to capitalize on the late year generosity, most have likely already discussed, designed and implemented their advertising strategy. (Read more)
November 19 2013
Frequency is paramount in effective mailing campaigns
There is little consensus in contemporary advertising. Questions abound pertaining to which mediums to include in campaigns, what the promotional message should be and - perhaps the topic most squabbled about - how often should a company reach out to existing and prospective customers. (Read more)
November 04 2013
2013 is set to be a busy year for holiday shoppers
As the holidays continue their steady approach, shoppers are preparing themselves for what is expected to be a very busy season. (Read more)
November 01 2013
Advertisers missing the mark
Modern marketers often disagree about what advertising medium is the most effective in terms of customer returns. In doing this, however, companies are failing to address other important components of marketing strategy, namely: consistency, frequency and variety. (Read more)
October 30 2013
Canada Post introduces new epost app, but direct mail still dominates
With Canada Post's new epost mobile application, customers have the ability to manage electronic bills remotely. (Read more)
October 21 2013
Charities find importance in direct mailing campaigns
For charities, fundraising can be one of - if not the - most important aspects of keeping an organization afloat. (Read more)
October 15 2013
Direct mail likely to see better results than Internet ads
Despite recent clamor about the growth of digital marketing, a recent study by the Data-Driven Marketing Institute found in 2012 direct mail still accounted for $93.6 billion of the overall $156 million Data-Driven Marketing Economy. (Read more)
October 11 2013
Potential USPS price hike highlights need for mailing efficiency
In September, the United States Postal Service board of governors submitted a proposal to the Postal Regulatory Commission (PRC) that, if implemented, would enact a variety of price increases for mailing services above the typical annual hikes. (Read more)