February 03 2014
How to get direct mail opened and read
Sending direct mail has a significant effect on customers because it offers an entirely unique and personal experience for them. (Read more)
January 31 2014
Building a solid company database
A large part of direct marketing efforts is having the correct information to contact customers. (Read more)
January 31 2014
Direct mail budgets set to rise
The new year opens up many exciting opportunities for direct marketers, especially with mail campaigns. (Read more)
January 30 2014
How to create a fantastic direct mail campaign
When your business is sending direct mail, it's making an investment. (Read more)
January 30 2014
Use direct mail to solidify new sales
Direct marketing is one of the ways companies can improve customer engagement and reach potential leads, but it is also a powerful mechanism that can directly impact sales. (Read more)
January 20 2014
How direct mail can help customers shop digitally in 2014
The future of direct mail is digital. (Read more)
January 13 2014
How B2B marketers can use direct mail to generate leads
In 2013, business-to-business marketers aimed to achieve high sales goals and generating new leads. (Read more)
December 27 2013
Creating the perfect direct mail piece for seniors
These days, marketers are often fixated on the burgeoning millennial demographic, struggling to capture the ever popular 35-and-under crowd. (Read more)
December 20 2013
USPS offers more Sunday deliveries in select locations
It's official, the United States Postal Service is busy. (Read more)