March 14 2014
Direct mail highly effective for nonprofits
Nonprofit organizations rely on fundraising efforts to support causes in their communities and around the world. (Read more)
March 11 2014
Direct mail can be more relevant than Internet ads
Although many marketing experts have been saying for years that direct mail is on its way out, this couldn't be further from the truth. (Read more)
March 10 2014
Address corrections allows companies to continue to win at direct mail
While direct mail is still a profitable means of attracting new customers, it's never been more important to execute campaigns properly. (Read more)
March 03 2014
How to get more B2B sales with direct mail
Direct mail is still a prominent way to raise brand awareness and boost revenue growth. (Read more)
March 03 2014
4 secrets to a more effective direct mail piece
Direct mail is a unique, battle-tested marketing strategy that should be a part of any serious advertising campaign. However, in recent years, digital mediums have changed how businesses reach out to new and existing audiences. (Read more)
February 27 2014
3 tips for more effective direct mail calls to action
Direct mail is still an essential component of marketing strategies for many businesses, but your company can't stick to stagnant practices with each mailing campaign. (Read more)
February 26 2014
How to integrate direct mail with Internet marketing
Even though companies have access to myriad Internet marketing techniques, direct mail still holds an essential place in strategies. (Read more)
February 21 2014
Canada Post introduces program to thwart mail theft
Mail theft is a serious crime. Each year, people from all around the world lose millions of pieces a mail a day, adding up to incalculable financial losses for individuals and businesses alike. (Read more)
February 21 2014
5 tips for boosting direct mail effectiveness
Despite the wide variety of digital marketing channels, direct mail is still a highly effective medium because it's unique and eye-catching. (Read more)