May 05 2014
Tips for creating an effective direct mail fundraising campaign
Direct mail is still a great marketing tool used by many companies and organizations around the world. (Read more)
April 18 2014
Design important in postcard direct mail campaigns
Given the rise of technology when it comes to advertising and marketing, sending information through the mail that targets consumers seems like a ratherĀ outdated method. (Read more)
April 11 2014
Nonprofits can boost donor retention with direct mail
Nonprofits need to market themselves effectively to gain increased levels of donations and retain previous contributors. (Read more)
April 10 2014
When should direct mail be used?
Direct mail can be highly beneficial in your overall marketing strategy. (Read more)
April 07 2014
How to schedule a direct mail campaign
If your business is about to launch a new product or open a second location, direct mail can be a great way to announce this development. (Read more)
March 31 2014
Emerging direct mail trends
No marketing channels are static, and the same holds true for direct mail. (Read more)
March 31 2014
Direct mail is still a great way to reach customers
If you engage in direct marketing, it may feel like you're always on the hunt for the next big thing. (Read more)
March 21 2014
Paying attention to direct mail variables can improve campaigns
Direct mail is a complex medium, but it can serve a number of functions for organizations of all sizes. (Read more)
March 17 2014
Address correction guarantees more effective direct mail
Direct mail is highly versatile and has retained much of its effectiveness as new marketing channels have emerged. (Read more)