October 28 2014
Incorporate direct mail into your holiday marketing campaigns
While direct mail is sometimes seen as archaic compared to newer forms of marketing, it's still a vibrant, useful tactic that commands attention. (Read more)
October 21 2014
Mailing software helps companies battle undeliverable mail costs
Direct mail campaigns often expose many companies to excessive overhead costs due to the fact that there are more undeliverable mail items than there should be. (Read more)
September 19 2014
To optimize direct mail, don't forget the audience and analysis
For many marketers investing in direct mail campaigns, one of the top fears in that the appeal will ultimately end up in the recycling bin. (Read more)
September 15 2014
Personalization is an important component of direct mail
In addition to using address verification to ensure people receive marketing communications, there are many considerations that go into designing an effective direct mail campaign. (Read more)
August 20 2014
Why direct mail continues to be a strong lead generation tool
Direct mail should be part of a company's approach to lead generation. (Read more)
June 18 2014
US Postal Service certifications can help save money
Direct mail is used by many companies to reach consumers and solicit them for monetary donations or raise awareness to causes. (Read more)
June 04 2014
Ways to save money on direct mail campaigns
For companies that invest in the printing and mailing of marketing materials, one of the key concerns is getting the best return possible. (Read more)
May 28 2014
Discontinued home delivery could hurt Canadian direct mail efforts
A proposed plan from Canada Post has not only raised the ire of consumers, but also stands to change the way direct mail marketing efforts are conducted as well. (Read more)
May 06 2014
Helpful tips to make direct mail more effective
Direct mail can be a very useful and successful marketing tool for any organization. (Read more)