July 05 2011
Strike a balance between consistent and unique content
In developing an effective marketing campaign, it's important to strike a balance between consistency and uniqueness. (Read more)
June 30 2011
Direct mail: Innovate and demand intelligence
Address verification programs, mailing software and other trends in direct mail marketing have given businesses the ability to narrow targets and connect with consumers on a more personal basis. (Read more)
June 27 2011
How direct mail can be an efficient marketing tool
Many small business owners often assume that direct mail is a relatively expensive marketing options. (Read more)
June 24 2011
Research is critical in developing a direct mail strategy
Retail chains and franchises, few small businesses and entrepreneurs recognize how valuable the strategy can be in spreading brand awareness and reaching new customers. (Read more)
June 24 2011
School district adopts direct mail program to attract students
Many groups fail to realize how important marketing is in maintaining what sales and customer relationships are available in this weak market. (Read more)
June 23 2011
Using postcards for a direct mail campaign
With the launch of the United States Postal Service's new Every Door Direct Mail program, businesses can expect an uptick in the number of direct marketing campaigns launched. (Read more)
June 22 2011
Consumers less willing to offer personal information
Consumers are becoming less willing to provide personal details and information to marketers, even in exchange for incentives such as store rewards cards, discounts and free samples, according to Marketing Week. (Read more)
June 03 2011
Sales of direct mail advertising rebound strongly from downturn
Direct mail continues to prove it's a viable and physically engaging marketing medium, as a recent study from the Winterberry Group shows use of the channel surged in 2010. (Read more)