May 21 2012
Money-saving methods for direct mail
With the increasing cost of postage, businesses need to find ways to save money on their direct mail offerings. Business 2 Community came up with a few solutions businesses can consider to get the most out of their direct mail investments. (Read more)
May 11 2012
Direct mail: Part of any successful integrated marketing campaign
Especially given the tough economy, it's important for businesses to get the best return on their investment for their marketing strategy. (Read more)
April 30 2012
UK politicians sticking with direct mail to help them win elections
While U.S. President Barack Obama was able to turn to social networking sites to boost his presidential campaign, politicians in the United Kingdom are sticking to direct mail to help gain votes to lead them into office, reported MarketingWeek. (Read more)
April 27 2012
Postcards help real estate broker improve direct mail response rate
News source Chief Marketer recently picked up on the story of Brett Furman, a Philadelphia real estate broker who has experienced tremendous success using direct mail. (Read more)
March 29 2012
Direct mail can build customer relationships, burnish company reputation
A recent article in National Mortgage Professional Magazine provided some tips for best practices in three types of direct mail marketing: relationship-building marketing, targeted marketing and reputation-building marketing. (Read more)
March 28 2012
FTC regulations could force marketers to delete customer information
Recently proposed regulations by the Federal Trade Commission could place restrictions on how long retailers and direct marketers can store electronic consumer data, reported the Wall Street Journal. (Read more)
September 01 2011
Candidates could benefit from direct mail marketing
For marketers trying to tap into an older demographic, using direct mail materials may be vital for engagement. (Read more)
August 31 2011
Cost of direct mail has decreased in past 10 years
Using direct mail is not only a highly effective way for businesses to spread the word about their products and services, according to one recent report, it is also less expensive than it was a decade ago. (Read more)
July 29 2011
Colors make a big difference in print campaigns
According to many experts, one of the most important things in any web to print marketing campaign is the proper use of color to get the message out the right way. (Read more)