July 16 2012
Consider combining direct mail efforts and telemarketing for better results
One month after the DMA announced that more people respond to direct mail than digital marketing, an article in Business 2 Community encourages direct mailers to pair their efforts with another form of direct marketing. (Read more)
July 12 2012
Easily avoidable direct mail mistakes
Once a business sets aside the time and necessary budget to begin a direct mail program, it’s likely the important factors have already been taken into consideration. (Read more)
July 11 2012
Easy steps to measure direct mail ROI
When a company decides to integrate a direct mail campaign into its marketing plan, it has to consider the cost of quality print materials and postage. (Read more)
July 06 2012
Informal writing could hurt direct mail and marketing strategies
Companies planning direct mail and marketing campaigns may think they have it all figured out: An enticing offer or promotion, a strong potential customer base, attractive printed materials to ensure the biggest bang for their buck. (Read more)
June 29 2012
USPS adds green roof at a facility in New York
While the U.S. Postal Service wants businesses and consumers to continue to send and receive mail, it is also doing its part to cut down on pollution and remain environmentally conscious. (Read more)
June 29 2012
Surveys can help businesses understand customer needs
There are many ways businesses can reach out to their customers to make them feel valued, and one of the best ways is to create a customer survey, reported NewsCore. (Read more)
June 28 2012
Organizations use direct mail to remind people for license renewals
License renewals are a great opportunity for businesses and organizations to send out direct mailings to their customer lists. (Read more)
June 27 2012
USPS helping businesses understand the power of product sampling
Retailers and other businesses throughout the United States are continuously looking for marketing strategies to help them bring in a larger customer base. (Read more)
June 26 2012
Methods to cheaply test direct mail
Direct mail is still an important strategy many small businesses use for promotions. In order to make the most of their marketing budget, small businesses should test their direct mail strategies. (Read more)