August 20 2012
Labor Day tips for effective direct marketing
Americans don't necessarily value Labor Day for all of the politically correct reasons. (Read more)
August 13 2012
Romney campaign relies heavily on direct mail
Presidential candidate Mitt Romney may have a Facebook account with 4 million "likes," but his campai (Read more)
August 06 2012
Change direct mail tactics by sending personalized letters
A recent Forbes article says a simple written letter may be able to improve business operations and appeal to target audiences. (Read more)
August 01 2012
Supplement a small sales staff with targeted direct mail
A recent article in Deliver Magazine noted the importance of direct mail for businesses that don't have a strong sales force or need to get word out about a program - fast. (Read more)
July 31 2012
Avoid losing money, time on wrongly addressed mailers
Direct mail campaigns using fancy fonts can attract interest to an envelope or mailer, but the USPS' automated sorters may have a difficult time reading the intricate fonts when sending bulk business mail. (Read more)
July 25 2012
Direct mail success story: Porsche dealer's personalized strategy increases interest
Pfaff Auto, a Canadian luxury car dealership, may have figured out a new way to get direct mail recipients' attention: Extreme personalization. (Read more)
July 25 2012
Get to know the demographics: Unmarried recipients
Although single people generally spend about $372 on items from catalogs and direct mail advertisements annually - about $50 less than the average U.S. adult - Deliver Magazine says they should not be ignored. (Read more)
July 24 2012
Get to know the demographics: Green recipients
Deliver Magazine recently released a free demographics guide that highlights the most important demographics to focus on in future campaigns and how to grab their attention. (Read more)
July 17 2012
Direct mail may revive a non-returning patient list
Direct mail campaigns are beneficial for businesses, but they are especially helpful to businesses that rely on a steady stream of new and returning patients. (Read more)