January 15 2013
Learn about the importance of address verification
Companies are constantly looking for ways to better their marketing campaigns and reach their target audience more effectively, but many don't realize that address verification can play an important part in both of those aspects. (Read more)
January 07 2013
The most effective ways to test direct mail
Direct mail is a fundamental aspects of today's direct marketing tactics, and companies can accurately and effectively reach their targeted audience with the help of address verification software. (Read more)
December 31 2012
How address correction and Google impact direct mail
Direct mail and emerging technologies aren't diametrically opposed. (Read more)
December 31 2012
Improving trade show direct mail with address correction
One of the best uses for direct mail is for trade show purposes. (Read more)
December 13 2012
Address correction can lead to a better customer experience
Business is an intensely competitive arena. (Read more)
December 12 2012
How address verification can vastly improve business logistics
"Logistics" has been a buzzword for businesses recently. (Read more)
December 10 2012
Bad data costs businesses more money, address verification doesn't
Making money is the prime objective of businesses. (Read more)
August 29 2012
Easy ways to make direct mail green
Mailers are made of paper and trees are cut down to make the paper. It’s a seemingly logical progression to believe direct mail isn’t very eco-friendly, but in actuality the practice is becoming more and more green. (Read more)
August 23 2012
Despite cost of postage, direct mail is key for lead generation
Beneath the rumors that the U.S. Postal Service may raise the price of postage to make up for the agency's reported losses lies possibility of government reform. (Read more)