January 16 2015
3 things data can and can't do for businesses
It shouldn't be a secret in most sectors: Data is driving growth in acquisition and retention. (Read more)
January 06 2015
Why data management is a key in direct marketing
According to Econsultancy, as much as 22 percent of all contact data contains errors to some extent. (Read more)
January 05 2015
Holiday season tests retailers' and shippers' workflows
One of the most significant lessons learned during this year's holiday season has been the need for shipping agility. (Read more)
December 29 2014
How direct mail marketers can improve lead generation
While a lot of the fanfare in marketing is directed at the digital channels available to companies, it's important to realize the many benefits of direct mail, especially when considering a lead generation strategy. (Read more)
December 18 2014
Kings of convenience: Retailers battle for shipping primacy
There's a quiet revolution underway in the fulfillment and distribution industry. (Read more)
December 01 2014
A cautionary address verification tale: Gift-less on Christmas
A harrowing tale of a mother trying to buy her son a gift for Christmas through an online merchant that hasn't installed address verification software. (Read more)
December 01 2014
Why nonprofits need clean data
Information gaps and errors are increasingly significant in an era when data plays a bigger role within both the for-profit and nonprofit worlds. (Read more)
November 04 2014
In need of a 2015 lead generation plan? Consider a refresher
Lead generation strategies seem to change with every week. Depending on a company's primary market, whether it's business-to-business or business-to-customer, there is a wide variety of ways to connect with new potential customers. (Read more)
October 28 2014
How to create more impactful direct mail
Direct mail is still used by retailers, nonprofits and business-to-business firms alike. (Read more)