June 23 2011
Using postcards for a direct mail campaign
With the launch of the United States Postal Service's new Every Door Direct Mail program, businesses can expect an uptick in the number of direct marketing campaigns launched. (Read more)
June 22 2011
Consumers less willing to offer personal information
Consumers are becoming less willing to provide personal details and information to marketers, even in exchange for incentives such as store rewards cards, discounts and free samples, according to Marketing Week. (Read more)
June 21 2011
Direct mailers should leverage QR codes for campaigns
With growing competition from online and digital media alternatives, direct mail marketing professionals are looking for new ways in which they can maintain the "directness" of mail while also leveraging new technology. (Read more)
June 20 2011
Direct mail: Headlines should grab attention
Using address validation and mailing software, marketers can more efficiently leverage their direct mail marketing strategies. (Read more)
June 14 2011
Don't overlook demographic targeting in direct mail
As small businesses begin to make more room in their budgets for new marketing campaigns, analysts and consumers can expect a bit of a resurgence in direct mail initiatives. (Read more)
June 13 2011
Ubiquitous flow of data points to need for original marketing content
A survey released this week by the Local Search Association found search engines have become the second-most utilized method for researching local businesses. (Read more)
June 10 2011
Survey suggests print/digital not direct content alternatives
Direct marketers work in a constantly evolving market, wherein the need to adopt to consumer demands is paramount. (Read more)
June 06 2011
Survey: Direct mail greater 'proven effectiveness' than social media
With all the hype surrounding social media these days, one may be surprised to find it was rated more poorly than direct mail in a small business survey of marketing channels' "proven effectiveness." (Read more)