October 05 2011
Direct mail and social media: A match made in marketing heaven?
While some professionals are uneasy about the future of direct mail marketing campaigns due to the rise of digital platforms, many experts say that the two strategies can actually be used hand-in-hand. (Read more)
October 04 2011
More personal direct mail can mean more leads
For businesses engaging in direct mail marketing efforts, having a personal touch can make a big difference when it comes to viable leads. (Read more)
October 03 2011
USPS releases new ad campaign highlighting security
The leadership at the United States Postal Service is hoping that a new advertising campaign can help make its services more popular, by calling attention to the security advantages over its digital competition. (Read more)
September 14 2011
Direct mail marketing making a comeback
The U.S. Postal Service has recently been going through well-publicized budget issues, as more and more people turn to digital avenues to send out information. (Read more)
September 08 2011
DMA opens Silicon Valley office
One of the leading trade organizations in the direct mail industry recently made headlines after it announced that it would be setting up shop in the unofficial high-tech capital of the United States. (Read more)
August 31 2011
14 million people scanned QR codes in July 2011
A recent study revealed millions of people took advantage of quick response codes on printed materials via their smartphones last month. (Read more)
August 31 2011
Teaching dog walkers new tricks with QR codes
In a number of different industries, people have been able to leverage emerging technology to make business more efficient and track progress. (Read more)
August 26 2011
Report reveals increased brain activity for printed materials
Although some have turned their marketing campaigns to the online realm to spread the word about services being offered, direct mail is still vital, according to one study by a research group. (Read more)
August 25 2011
Direct mail marketing picks up steam
Businesses professionals regardless of the size of their company may find generating business-to-business leads through direct mail marketing to be effective. (Read more)