February 21 2014
Combining direct mail and email can mean better ROI for your company
The blanketed, one-dimensional strategies of the past that focused more on quantity rather than effectiveness are no longer adequate strategies. (Read more)
February 11 2014
USPS financial services may be the answer to its financial problems
The United States Postal Service has seen better days, but one particularly dedicated U.S. Senator could see the agency restored to its former prominence with a new proposal to replace surprisingly common predatory lenders. (Read more)
February 05 2014
Direct mail and social media: The perfect pair?
The advances in communication technologies over the past few decades have meant a bevy of changes for the marketing industry, specifically in regard to how advertisements are delivered. (Read more)
February 04 2014
Canada Post adjusts to challenging weather conditions
Weather conditions all over the country have been more trying than most years, causing mail delivery challenges left and right. (Read more)
January 31 2014
Why are customers reconsidering online shopping?
In late 2013, when droves of shoppers were going online to steal deals and wrap up holiday shopping - no pun intended - someone else was also standing at the ready: cyber intruders. (Read more)
January 27 2014
Address validation software can ease stamp price increases
Direct mail has always been an effective way to reach potential leads and longtime customers. (Read more)
January 17 2014
USPS using Customer Advisory Councils to gain valuable input and make changes
The U.S. Postal Service is consistently striving to improve its operations, which is why the agency is now asking all Cape Girardeau, Mo. residents to take part in a local advisory council. (Read more)
January 13 2014
What mistakes are dragging down your direct mail campaign?
Marketing is never a sure thing. (Read more)
January 06 2014
What 2014 holds for direct mail
Businesses have been reaping the benefits of direct mail for decades, but the increase of technology into the marketplace has changed the way advertisers include the strategy in campaigns. (Read more)