May 28 2014
Discontinued home delivery could hurt Canadian direct mail efforts
A proposed plan from Canada Post has not only raised the ire of consumers, but also stands to change the way direct mail marketing efforts are conducted as well. (Read more)
May 27 2014
Direct mail useful in helping to educate people on climate change
Direct marketing is not only useful when it comes to promoting products and services that a company wants to sell, it can also be used to raise awareness about important social issues as well. (Read more)
May 20 2014
Direct mail could help boost BMW's car sharing program
Outbound marketing still has value to a wide variety of businesses, and the rise in the use of technology hasn't made it any less effective, despite opinions to the contrary. (Read more)
May 15 2014
Direct mail could help market Google Glass to consumers
Despite being in a technological age where brands are able to interact with consumers in real time, when it comes to marketing products, using the mail still has value. (Read more)
May 13 2014
Direct mail campaign receives award
Direct mail campaigns are still a valuable marketing tool, even in the face of technological advancements. (Read more)
May 06 2014
Helpful tips to make direct mail more effective
Direct mail can be a very useful and successful marketing tool for any organization. (Read more)
May 06 2014
Direct mail useful in politics and business
Many companies still use direct mail as a way to market products and services to consumers. But the strategy is also useful in other areas. (Read more)
May 05 2014
Tips for creating an effective direct mail fundraising campaign
Direct mail is still a great marketing tool used by many companies and organizations around the world. (Read more)
May 01 2014
Middle school science team uses direct mail to raise funds
Direct mail software with address correction is not only helpful in creating materials used for advertising and marketing purposes, but it is also a great tool when it comes to fundraising (Read more)