July 21 2014
Leveraging technology to make direct mail campaigns more effective
Direct mail software, even in the face of technology that has helped streamlined communications between company and consumer, is still valuable. (Read more)
July 14 2014
Canada Post still allows free political direct mail
Canada's decision to cut individual home delivery of mail in favor of utilizing community mailboxes has been met with lots of opposition. (Read more)
June 18 2014
US Postal Service certifications can help save money
Direct mail is used by many companies to reach consumers and solicit them for monetary donations or raise awareness to causes. (Read more)
June 18 2014
Direct mail could help drive interest in NBA basketball in Vancouver
Direct mail software can be used to create materials that grab the attention of consumers in a number of ways. (Read more)
June 04 2014
Ways to save money on direct mail campaigns
For companies that invest in the printing and mailing of marketing materials, one of the key concerns is getting the best return possible. (Read more)
June 03 2014
Why web-to-print solutions should be user friendly
Web-to-print providers should understand that there are two different kinds of user experiences: shopping and ordering. (Read more)
May 30 2014
Direct mail can be strengthened with an online presence
Because technology is so pervasive in our society these days, any company that uses direct mail software to create outbound marketing materials should also be sure that they have a strong online presence as well. (Read more)
May 30 2014
The melding of direct mail and technology
When it comes to direct mail, one of the more popular viewpoints that exists today is that increased use of technology has made sending marketing materials through the mail to consumers an antiquated practice (Read more)
May 29 2014
Uncovering the demographics that respond best to direct mail marketing
If a company is going to take the time and contribute the necessary financial resources in order to make an outbound marketing campaign a successful one, it is also necessary to have a thorough understanding of the target audience. (Read more)