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Customer data drives marketing efforts
As the new year gets underway, more marketing professionals than ever are looking at ways to learn more about their target audience. Thanks to advances in technology, companies can choose from a wider variety of outreach efforts that are likely to gain a following.
In a recent article for Direct Marketing News, Joe Cordo, chief marketing officer at Extraprise, writes that creating a basic profile of the desired customer based on data can result in stronger sales.
"What's truly needed to leverage customer intelligence is a marketing data mart that is able to manage interaction history from a myriad of online and offline sources; provide complex segmentation and profiling data; and use customer intelligence to drive multi-touch, trigger-based campaigns to the right buyers at the right time and in the right places," he writes.
Rolling out the perfect direct mail campaign starts with having the right knowledge about clients and the right address verification software. Grabbing a person's attention is the key to getting them to become a lifelong customer.